How to create a great website, pt 4: Creating design May 07

If you aren't a designer then there's no need to bother yourself with designing your website on your own. There are two wiser and more effective ways to get the work done -- hire a great designer or pick a ready-made design template from a design stock. And be cautious. Good design doesn’t mean special effects, mind-blowing graphics and a growing number of designer-wannabes visiting your site.

What makes a great design?


Design is good when it keeps you away from thinking. No it doesn’t mean design is a stupidizer. It’s just that your target audience is after the content, not design. Design should only support content, give it a form. Good design doesn’t necessarily impress. But it definitely doesn’t disgust either. Good design leads you to what you are looking for.

Aesthetics is a question of taste. Taste is subject to disputes. Some of us like ornaments, some hate them. Some of us like gothic letters, some say they are ugly. I like brown palette, you dig blue colours. There is no bullet proof choice for aesthetics.

But design as a form, as a layout of content and functionality is a question of understanding, not taste. Cut thinking out from understanding the layout of your site and you have reached bullet proof design.

Great design is about being handy, not about being being just “beautiful”. Design isn’t art, it’s usability. Design is the fork between the eater and his food. Design carries content and functionality.

Autopsy of a great design

There’s a number of design rules one must pay attention to when creating a website. Here’s the most general list of them. Website design must be:

Intuitive. As said before, design mustn’t make you think. Buttons must look like buttons, links must be easy to hit, menus must be in conventional places. Menu and button texts should also be “designed”, they ought to be short and understandable.

Fitting. Design has to suit its content and it must be built to work on different screens. No holes in layout, no crowded spaces allowed. It should feel as if the design was tailored for its content.

Welcoming. Sites have two kinds of visitors. New and returning. First group needs much more “design attention” than the other. Returning visitors already know your site’s specialities. Newcomers on the other hand need to be carried around or they’ll be lost. Build a landing page with a general intro (what’s this site about), blocks introducing the most important parts of your site (key products, clients or team members), block of latest news, contact info.

And then there are those words that usually come in the mind when talking about design. Aesthetics, uniqueness, impressiveness, beauty. They are the dot on the i, no the i itself. These additional values make a design great. But a design can be “okay” or even “good enough” without them. Look at Craigslist or Google for example.

Do it “yourself”: design from a stock

So what to do it you have no time or money for a special design tailored uniquely for you? There are thousands of ready made design templates out there. Just google for “website templates” and you’ll be overwhelmed. Most of them are total crap, true. But still hundreds of usable options remain.

There are both free templates and those that cost a little. In tools like Edicy and it’s numerous competitors, design stock is part of the service. Then there are the websites devoted to offering templates, by thousands. It usually requires help from an IT guy to make those work on your site. But it’s an easy task for any techie.

The rule of thumb is that simpler templates with less sections, less pictures, less colours are better designs. It takes a designer to chop down useless components from a crowded template. On the other hand, adding a missing block of text or illustration to a simple design should be doable -- if you stick to just adding content not trying to design anything.

Template customization

A good affordable alternative to creating a design from scratch would be hiring a freelance designer. He would browse the stocks, find a template suitable for you and customize it according to your special needs.

Conclusion

As said in the previous posts -- whatever you decide, don't try to be perfect. Don't waste time and energy fine-tuning the details forever. Get your site published quickly, no matter if it sports a unique design, a standard template or a customized one.

Other stories on creating a great website:

• April 20th: Introduction
  
• April 23rd: Gathering team
• April 30th: Writing content
• May 7th: Creating design
• July 14th: Building functionality
• July 21st: Increasing traffic