You don't need to hire a designer for every design task — just like you don't have to call your copywriter when writing everyday emails.

Understanding design and being able to apply it at the basic level doesn't require you to have talent or have formal design education. It's a lot easier than learning French and it pays off handsomely — just like being able to read and write. This is rather important to remember — don't be afraid, design is not for designers only.

Designer desk

Design isn't art. Great design makes products usable, bad design makes them useless. Designer is an engineer connecting products with their users.

In web, design helps the visitors to use, read and understand the content of your website. A website with great design takes the effort away from the visitor. It's easy to navigate, find info, reach answers and become your customer.

I'm going to give you a few simple rules that help you apply basic design in your work with content. These rules also help you be a better partner for designers when hiring them for a design job.


Simple layout. Humans are pretty bad computers. Don't try to make them think, instead adapt your design to their simple, linear abilities. Simple, geometrical and consistent — that's what a layout should be. Use as few differently designed elements at a time (at once on screen) as you can. Keep the navigation consistent across the site. Use grid-based layout to present content in a neat and harmonious way.

Readability. It's difficult to read long lines of text. That's why all newspapers give you multiple short columns instead of one wide. In web, columns aren't so nicely implemented technically and are a bit counterintuitive — we are happy to keep scrolling a single column. But the lines of text in this column should still be optimally just 60 characters wide. A bit more is a good compromise — as we can't have multiple columns in web. This blog is for example 80 chars wide. Another important factor of readability is character size. It should be bigger than you think. It's now basically accepted that a standard body text in web should be 16px — more than what you are reading right now.

Whitespace. Rookie designers try to fill up every corner of the canvas with some information. Such cluttering is both very hard to "read" and looks unmistakenly cheap. Embrace emptiness. Empty space — whitespace — gives the content it surrounds a lot of value, a lot of attention.

Responsiveness. Until recently, websites were designed for a single usecase — for viweing them on desktop/laptop screens. Since then, most of us have adopted smartphones and are browsing the web from a variety of tiny screens. Moreover, instead of mouses clicking, clumsy fingers are tapping the links and buttons. Therefore designs must be flexible and fitting — responsive — on all kinds of devices.


Writing. Copy is the most undervalued part of design. Design is about usability, understanding. The easiest way to spread understanding is through explaining it with precise, short and sufficient words. True — every customer has specific needs and they use different sentencing when searching the web and might not find you if your site doesn't include those wordings. So you should cover a variety of different words to attract those searches. The solution is to keep the main pages short, simple, precise flavored with your branding and style. But the blog and some lower level pages should be abundant with words attracting the long tail of searches and interests to your website.

Short paragraphs. People don't read websites. They scan, trying to find relevance or interest quickly. They tend to read headlines rather than body texts and quotes rather than paragraphs. Structured texts are therefore more likely serving their purpose to get read — or scanned through. Break long texts down to shorter subsections. It also looks nicer, more worked through to the human mind.

Pictures. Videos. A picture is worth a thousand words. Video — ten thousand! Illustrate long texts with visuals. Use pictograms (icons) beside headings to speed up communication and improve understanding. Good enough pictures are easy to make if you just learn a few photography basics too.


Minimalism. Most of what I said above was about being as simple as possible. It's both about making the design task solvable and reaching a nice contemporary result. Simplicity isn't dull. Human mind associates order and simplicity with beauty. Minimalist scandinavian design is beautiful. Don't experiment unless you get paid for finding your own unique style as a designer.

Colors. Some colors match, some don't. You don't have to guess, it's pure mathematics unless you are a superstar designer who can basically match anything (because he can). Just go and pick colors yourself for your website theme.

Typography. You don't have to stick to 5 fonts of the olden times in web anymore. There are hundreds of free and not so free webfonts. But don't 'get crazy'. Unless you know you are good enough in typography, stick to the Arial-like sans fonts or Times-resembling serif fonts. Comic sans and other 'funny' fonts should be left to professional use :) Oh, and be sure that the font you choose supports the languages you intend to use on your site. Not every font has cyrillic or even East European characters included.

Be honest. Avoid cheese. Being honest is priceless. Instead on illustrating the team section on the website with a stock photo of smiling people of every gender and nationality, use pics of your own team. Never use stock images of shaking hands and suits of cheesy businesspeople. Show your real customers, real workplace, real products.

Replies to this post

  • steeveave Jun 23

    Thanks a lot,good info

    Website Design Services in Hyderabad,UK,Canada

  • Pinky Sharma Aug 18

    Free Quotes TOP 10 COMPANY Packers and Movers information Visit site:-movers and packers in Noida@
    movers and packers in Gurgaon@
    movers and packers in delhi@
    movers and packers@
    movers and packers in Bangalore@

  • krisin Oct 29

    Nice post.Its really informative.Thank you so much.WEB DESIGNING ONLINE TRAINING

  • sanju Aug 22

    Thanks for sharing this useful information, It is very useful and who are searching for Web Designing Services

  • web designing company in hyderabad Dec 27

    very nice article use full information...

  • Andrew Ryan Aug 27

    Good day everyone. I have something to share with you.. My name is Andrew Ryan USA, my girlfriend and I were separated for a long period due to some misunderstanding, I came across different spell casters and they were all unable to bring my lover back. I was so sad and almost gave up on him when i met a spell caster called Great Doctor Omoluyi who helped me get my lover back. Ever since then i have been so happy and couldn't believe it would happen. He also helped me with success spell, I have been living happily with my lover now and will be getting married soon. Here is his contact Email: [ ] if you need his help on getting your ex back, stop your marriage from crumbling or you need success in every aspect of your life. He is really a good spell caster.

    Email: [ ]
    Cell Number: +1 (914) 517-3229.

  • Jessica Nov 02

    After being in relationship with Wilson for seven years,he broke up with me, I did everything possible to bring him back but all was in vain, I wanted him back so much because of the love I have for him, I begged him with everything, I made promises but he refused. I explained my problem to someone online and she suggested that I should contact a spell caster that could help me cast a spell to bring him back but I am the type that don't believed in spell, I had no choice than to try it, I meant a spell caster called Dr Zuma zuk and I email him, and he told me there was no problem that everything will be okay before three days, that my ex will return to me before three days, he cast the spell and surprisingly in the second day, it was around 4pm. My ex called me, I was so surprised, I answered the call and all he said was that he was so sorry for everything that happened, that he wanted me to return to him, that he loves me so much. I was so happy and went to him, that was how we started living together happily again. Since then, I have made promise that anybody I know that have a relationship problem, I would be of help to such person by referring him or her to the only real and powerful spell caster who helped me with my own problem and who is different from all the fake ones out there. Anybody could need the help of the spell caster, his email: or call him +2349055637784 you can email him if you need his assistance in your relationship or anything. CONTACT HIM NOW FOR SOLUTION TO ALL YOUR PROBLEMS

  • Lauren Aug 31

    Hello my name is Lauren i'm from USA i want to testify of a great and powerful spell caster my husband left me and the kids for 2 weeks when i called him he didn't pick up when he came back home the 3rd week he told me he wanted a divorce i was so sad i cried all night he left again i was so lonely the next day i was searching for something online when i found a spell caster called Priest Ade who have helped so many people with their problems so i contacted him with my problems he told me it will take 24hrs and my husband will be back to me i did every thing he told me to do and the next day my husband came back kneeling and begging he canceled the divorce we are now happy together Priest Ade can help you too Email him at or



    WhatsApp +2347059715465

Leave a reply

Email again:

Edicy blog

Life behind the simplest web creation tool

Recent Buzz