20 Brilliant landing page CTA examples (and how to make yours unmissable)

Ever landed on a stunning website and thought, “Now what?” That’s probably because it lacked a strong call to action (CTA). You know, that prompt that translates interest into action.

On landing pages, CTAs play a pivotal role by guiding visitors toward the next step, whether that’s “Sign up,” “Get started,” or “Buy now.” They provide clarity, direction, and motivation and have the potential to turn passive visitors into active customers.

This guide will showcase 20 real-world landing page call-to-action examples that convert and include ready-to-use templates. Learn what works, why it works, and how to make your CTAs impossible to ignore.

Types of CTAs you’ll see on landing pages

CTAs come in different shapes and purposes. These are the most common ones used on landing pages:

Lead generation CTAs

• Examples: "Download our free guide" / “Get the checklist”

• Ideal for offering valuable content in exchange for contact info

• Great for growing your email list while providing something useful

Click-through CTAs

• Examples: “See pricing” / “Explore plans”

• Help users continue their journey without committing

• Perfect for warming up traffic that’s not ready to convert yet

Sign-up CTAs

• Examples: “Start your free trial” / “Create your account”

• Reduce friction and invite users to experience your product

• Great for SaaS or platforms that benefit from hands-on use

Form submission CTAs

• Examples: “Get my quote” / “Submit a request”

• Motivate users to provide details in exchange for a personalized result

• Work well for service-based businesses

Sales-oriented CTAs

• Examples: “Get yours now and save 25%” / “Buy now — limited offer”

• Create urgency and highlight clear benefits

• Especially effective in e-commerce or promotional campaigns

Event registration CTAs

• Examples: “Reserve your seat” / “Register for the webinar”

• Tap into the fear of missing out and exclusivity

• Ideal for limited-capacity events or time-bound opportunities

Social proof CTAs

• Examples: See what our users say” / “Read our 5-star reviews”

• Strengthen trust by showing others' success

• Perfect for overcoming objections or skepticism

Support/help CTAs

• Examples: “Chat with an expert” / “Get help now”

• Offer reassurance at key decision points

• Ideal for complex products or pages with high drop-off risk

20 best landing page CTA examples from real brands

Here is our selection of high-converting landing page call-to-action examples and an analysis of why each CTA works.

1. Dropbox: “Try it free” (trial CTA)

Image source: dropbox.com

📍Placement: Left-hand side of the hero section

• Blue background button with bold black text

• High contrast — the CTA stands out clearly against the dark page background

• The CTA complements a clean visual that reinforces the platform’s core functionality

• The CTA lowers the barrier and encourages hands-on exploration

• It makes collaboration something users can experience immediately

• The phrase “Try it free” removes doubt by accentuating a no-risk commitment

2. Brightland: “VIEW DETAILS” (soft-sell CTA)

📍Placement: Under each product in the shop layout

• Clean layout

• Minimalist, black-outlined rectangle with all caps and black text

• The CTA is accompanied by beautiful photography of premium packaging

• CTA copy feels calm, confident, and intentional, mirroring the vibe of the brand

• The presence of the price and reviews instill the idea of transparency in the viewer’s mind

• It gives sold-out products a second chance to convert, letting users browse, bookmark, or waitlist without hitting a dead-end

3. Olipop: “Shop the Flavors” (product-forward CTA)

📍Placement: Left-hand side, below the fold of the page and above the footer

• A rounded pill shape with dark green fill and clean, all-lowercase white text

• The cream page background, paired with deep green text, creates a vibrant yet earthy color palette

• The accompanying visual is staged against a striking red background, grabbing attention while reinforcing the sensory appeal

• The CTA is confident and straightforward

• It’s direct but friendly, aligning perfectly with the brand’s personality

• It doesn’t over-promise, nudging users toward exploring with curiosity and ease

4. Prose: “Begin” (soft-start, high-intent CTA)

Image source: prose.com

📍Placement: Right-hand side of the page

• Dark olive green button with all-caps, white text

• Minimalist page background with earthy tones that match the brand’s aesthetic

• It sits next to a visual of the product that helps users envision their name on the label

• It’s straightforward, assertive, but not aggressive

• It’s paired with a calming serif headline that adds a personalized, intimate touch

• The button isn’t flashy, but its placement, spacing, and confident typography make it hard to miss

5. Mailchimp: “Select Plan” (navigational CTA)

Image source: mailchimp.com

📍Placement: Mid-to-late section of the page, beneath a value proposition

• Rounded yellow button with black text on a black page background

• The high contrast ensures the CTA stands out

• The CTA feels like you’re not being pushed, you’re being guided

• Paired with the headline, the CTA builds authority and piques curiosity

• It’s a solid midpoint CTA, effective for prompting users already warmed up by previous content

6. LUSH: “Sign me up!” (newsletter opt-in CTA)

Image source: lush.com

📍Placement: Bottom of the page, above the footer

• The form is sleek and minimal, placed on a black page background

• White rounded email field, and a large white pill-shaped button with bold black text

• The copy above it is fun, slightly rebellious even

• It builds trust by being upfront about privacy while also creating curiosity

• It leans into brand personality, which makes the invite feel less like marketing and more like joining a movement

7. Jolie: “GET MY FREE WATER REPORT” (lead-generation CTA)

Image source: jolieskinco.com

📍Placement: Center of the hero section

• The imagery puts the viewer in a familiar, vulnerable moment, making the idea of “showering in chemicals” feel all too real

• The button has a soft green background with all-caps black text, all within a rounded pill shape, calming down the visual after the jarring headline

• The CTA copy uses first-person language, which boosts ownership and personalization

• The accompanying hero headline is confrontational, grabbing attention and creating urgency

• The offer is low-effort but high-value, promising free, useful insight that can impact the viewer’s health

8. Jones Road: “FIND MY SHADE” (guided quiz CTA)

Image source: jonesroadbeauty.com

📍Placement: The left-hand side of the hero section

• The CTA is compact, has a black background, and all-caps white text

• It’s visually distinct without overpowering the gentle tone of the page

9. Zola: “Explore planning 101” (education-focused CTA)

Image source: zola.com

📍Placement: The left-hand side of the hero section

• Bold, rounded button with a black background and white text

• Creates a powerful contrast against the white page background

• The visual on the right adds warmth, reinforcing the emotional payoff of planning a wedding with confidence

• The accompanying header uses strong contrast and typography, setting the tone as authoritative yet friendly

• The CTA copy is non-intimidating and inviting — “Explore” feels more like browsing than committing, while “planning 101” is accessible and beginner-friendly

• The CTA balances credibility and approachability — even if advice is backed by experts, everything is written in a way that feels like chatting with a helpful friend

10. CDB Boost: “GET CDB BOOST” (conversion-focused CTA)

Image source: cdbaby.com

📍Placement: Center of the sub-hero section

• The CTA button is in all caps, with black text on a bright teal background

• The design leans into bold typography and high contrast to grab attention and drive clicks

11. Shopify: “Start free trial” (trial CTA)

Image source: shopify.com

📍Placement: Center of the hero section

• Paired with an email capture field

• Rounded black button with white text

• High contrast against a light blue gradient background

• The CTA copy is a familiar phrase that signals low risk

• Shopify cuts friction by turning the email field into an invitation to act

• The pricing hooks “€1/month” and “no credit card required” eliminate barriers further

12. Kit: “See creator profile” (exploratory CTA)

Image source: kit.com

📍Placement: Midway down the page

Design notes

• Each creator card includes a black button with soft corners and bold white text

• Cards are visually rich, featuring portraits, blog titles, and short summaries, which warm you up before asking you to click through

• The CTA copy feels personal and focused on individual stories, not products or features

• It works well for users halfway down the funnel, as they’ve engaged enough to want to know who they can connect with

• At the bottom of the section, a supporting CTA reinforces the exploration theme and invites deeper browsing

13. MuteSix: “Let’s Talk” (high-intent CTA)

Image source: mutesix.com

📍Placement: Top-right corner of the page

• Rounded blue pill with white text

• It stands out clearly against the clean white background of the navbar

Why it works

• The CTA copy feels human and low-pressure — it doesn’t scream “Buy Now” or “Book a Demo,” yet still pushes users toward a high-intent action

• It’s paired with a bold headline followed by concise, confident copy that positions the company as data-savvy and strategy-focused

• The supporting text leans on buzzwords like “holistic,” “cutting-edge,” and “in-house team” to build credibility

14. Branch: “BUILD YOUR OWN BUNDLE” (customization CTA)

Image source: branchfurniture.ca

📍Placement: Center of the sub-hero section

• Rectangular, dark green, with white all-caps text

• It’s clean, professional, and consistent with the brand’s minimal aesthetic

• The layout is calm and uncluttered, using soft tones and lots of whitespace to keep the focus on the action

• The CTA copy offers a sense of control — you’re not just buying furniture; you’re crafting a personalized workspace

• “Build your own” language taps into interactivity and ownership, which feels more empowering than a generic “Shop Now”

• The step-by-step visuals make the process feel approachable, removing overwhelm and encouraging action

15. Sevah: “LET’S MAKE MAGIC” (creative partnership CTA)

Image source: sevahcreative.com

📍Placement: Bottom of the page, above the footer

• The button is styled in all caps with a rounded outline and soft blue glow

• The background is abstract and atmospheric, adding a dreamy, high-design feel that complements the message

• The CTA copy is playful and collaborative
  

• The copy leading into the CTA is friendly and inspirational

• The CTA is less about conversion and more about sparking a relationship, which makes it ideal for agencies selling high-touch services

16. Champ Digital: “VIEW PROJECT” (portfolio deep-dive CTA)

📍Placement: Halfway down the page

• The button is in all caps with a soft purple fill on a black background

• It’s part of a rotating carousel, with navigation arrows for browsing other case studies, making it visually dynamic and interactive

• The CTA copy is a low-friction invitation — it doesn't ask you to commit, just to take a closer look

• The featured client adds social proof, making the agency’s capabilities feel real, not just theoretical

• The clean, split-screen layout balances colorful design work on one side with the summary and CTA on the other

17. Edicy: “Start free today” (low-friction trial CTA)

📍Placement: Up top and on the left-hand side of the hero section

• Bold, forest green pill with white all-caps text

• The accompanying laptop mockup reinforces credibility by showing the actual builder interface in use, which makes the “start” feel concrete and familiar

• “Start free today” is a low-commitment, high-conversion CTA

• Its placement, both in the sticky header and body content, ensures constant visibility without crowding the page

• The message is simple but specific, speaking directly to the user’s mindset — “I want to build pages, skip the tech hassle, and avoid high costs”

18. Textmagic: “Start free trial” (conversion-focused CTA)

📍Placement: Left-hand side of the hero section

• Bold blue rectangle with white all-caps text

• It’s high contrast and visually dominant

• The layout balances clear, friendly typography with feature visuals

• A secondary “View pricing” button is outlined and sits beside it, offering a lower-commitment option

• “Start free trial” is a familiar, low-friction request for users evaluating new tools, especially in the B2B space

• It’s paired with supportive visual proof (a clean UI preview and real SMS delivery interface), making it feel tangible and ready to use

19. Voog: “Create website for free” (zero-friction CTA)

Image source: voog.com

📍Placement: Top right corner of the page, next to the login button

• Bold blue pill with white sans-serif text

• It’s high contrast and visually clear against the soft lavender background

• The surrounding design is minimal and light, helping the button stand out without feeling pushy

• Working in conjunction with a bold headline about ease and speed, the CTA delivers on that promise immediately

• The language is simple and benefit-packed — "Create," "website," and "free" are high-motivation keywords for anyone exploring store builders

• It’s zero-pressure but action-ready, perfect for curious visitors or first-time entrepreneurs who just want to get started without hitting a paywall

20. Slack: “Get started” (signup CTA)

Image source: slack.com

📍Placement: The left-hand side of the hero section

• Bold purple button on a lavender-tinted gradient background

• The product screenshot to the right of the CTA visually reinforces the product’s value

• The CTA is assertive and straightforward

• Supporting copy is benefit-focused and actionable

• It avoids friction while matching Slack’s tone of efficiency and empowerment, so clicking through feels obvious

How to make a call to action stand out

Want more clicks on your CTA? Here are quick tips on how you can make it pop.

How to start a call to action

👉Use strong action verbs: Start your CTA with a clear, direct verb to guide the user. Words like “Start,” “Get,” “Build,” or “Explore” spark energy and purpose.

👉 Emphasize benefits or outcomes: Focus on what the user will gain. This could include saved time, more sales, and better performance. Shift your reader’s attention from action to reward.

 👉 Use urgency when appropriate: Urgency encourages users to act now instead of later. Use time-based or scarcity-driven cues like “today only” or “before it’s gone.”

Placement tips

📍Above-the-fold vs. scroll-triggered CTAs: Place key CTAs like “Start free trial” above the fold so users see them immediately, especially when you deal with high-intent actions. Use scroll-triggered CTAs for deeper engagement once interest builds (e.g., “See how it works” should go after product features).

📍Sticky CTAs for mobile: On mobile, use sticky buttons that stay visible as users scroll. This will keep the action top of mind without disrupting the flow. For example, a persistent “Buy Now” or “Get Started” bar at the bottom of the screen should do the trick.

📍Testing CTAs in hero sections vs. bottom-of-page: Hero CTAs work well for users ready to act fast. Bottom-of-page CTAs catch those who need more context. A/B test both to see what drives conversions (e.g., “Book a demo” up top vs. “Need help choosing? Let’s talk.” at the end).

Design & contrast

🎨 Button color vs. background color: Your CTA should pop, not blend. Use contrasting colors to draw the eye (think orange on navy, white on black). If it disappears into the background, it's invisible.

🎨 Use of white space and padding: Don’t cram your CTA in a corner. Give it breathing room with generous padding and white space. It will feel more clickable and important. Think spacious, centered, and impossible to miss.

🎨 Adding icons or micro-animations: A small arrow, a pulsing hover, or a “sparkle” icon can add polish and motion. These subtle touches signal interactivity and boost engagement.

Microcopy & supporting text

✍️ Use trust signals: Ease anxiety with reassuring text below the CTA. A line like “No credit card required” or “Cancel anytime” builds instant trust and reduces friction.

✍️ Reinforce with a subheadline: A short subheadline can add context or sweeten the deal. It works great for highlighting value, the length of the trial, or urgency. For example, “Try Edicy Today” → “14-day free trial. No setup needed.”

Call to action templates for any landing page

These plug-and-play call-to-action templates work across nearly any landing page.

Lead generation

Encourage sign-ups with value-first, low-friction offers and include the following CTAs:

• “Get your free [guide/report/template]”

• “Reveal my [custom plan/score/report]”

• “Unlock access to [tool/cheatsheet] — it’s free”

• “Claim your exclusive [discount/offer] before it’s gone”

• “Download the [resource] and start seeing results today”

Sign-ups & trials

The following CTAs are perfect for SaaS or community-based products:

• “I’m ready to try [Product name]”

• “Start your free [7-day/14-day] trial”

• “Explore all features free for [duration]”

• “Create your account — it only takes [X] seconds”

• “Join [X,000+] smart users — no credit card needed”

E-commerce

Drive purchases with urgency, savings, or convenience:

• “Buy now, pay later with [Provider]”

• “Get [discount]% off your first order”

• “Upgrade your [product category] today”

• “Grab yours before [offer ends/stock runs out]”

• “Add to cart — get free [discount/free shipping]”

Prompt bookings and direct contact with a human touch:

• Check [product/service] availability now

• Book your free [type of consultation]

• Let’s talk — schedule a [call/demo/meeting] today

• Claim your custom [quote/plan/offer]

• “Speak to a [service expert/advisor]”

Fresh call-to-action ideas to inspire your next design

Tired of the same “Get Started” button on your landing pages? We’ve compiled a list of bold, creative CTA ideas organized by tone. Now, you can connect with your audience and stand out from the crowd.

Professional

👍 Ideal for: B2B, consultants, or high-trust industries where clarity and authority matter.

• “Unlock Full Access”

• “Reveal My Custom Plan”

• “Send Me My Strategy Guide”

• “I’m Ready to Grow My Business”

Conversational

👍 Ideal for: DTC brands, lifestyle products, wellness, personal development, coaching, and creator-led services.

• “Count Me In”

• “Yes, I Want In”

• “Show Me How It Works”

• “I’m Curious — Tell Me More”

Playful / fun

👍 Ideal for: Lifestyle brands, startups, or anyone with a bit of personality in their voice.

• “Beam Me Up”

• “Let’s Do This”

• “Show Me the Magic”

• “Give Me the Good Stuff”

Urgent

👍 Ideal for: Time-sensitive offers, limited seats, or FOMO-driven campaigns.

• “Secure My Deal”

• “Claim My Spot Now”

• “Get It Before It’s Gone”

• “Don’t Miss Out — Join Today”

☝ With Edicy’s no-code drag-and-drop builder, testing these CTA variations is as easy as swapping out the text. It lets you update buttons, headlines, and supporting copy directly on the page without needing a developer.

You can drag, duplicate, and tweak sections in seconds, then publish instantly. That means you can run A/B tests, try new angles, and fine-tune your messaging on the fly, all from a visual editor designed for marketers.

Your next CTA could be the one that converts

Your CTA is your final pitch. It's where hesitation ends and action begins. If your pitch is shaky, so is your conversion rate.

Use the examples and templates in this guide as your starting point, but don’t stop there. Test variations, tweak language, and play with placement until you find what resonates with your audience.

Try Edicy to create and A/B test your CTAs. No coding, no friction, just clear calls that convert.