20 Free landing page templates + real examples to inspire your next page

A landing page is that unique place where first impressions turn into action. Promoting a product, capturing emails, or launching something new? This is where curiosity turns into clicks, visitors become leads, and ideas spark results.

But how do you go about building such a page? If you’re unsure where to start, a free landing page template could be the answer. It can save you hours of guesswork and design headaches.

In this article, you’ll find 20 free landing page templates (think lead gen, events, product launches, and more), real-world examples, creative layout ideas, and a simple guide to building one for free with Edicy.

Read on to see how you can create something people actually act on.

20 free landing page templates you can use right now

Get a head start on your next campaign with these free landing page templates. Each one is ready to customize and launch in minutes.

Lead generation & sales

With these templates, you can close more deals and capture more leads.

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• CRM and sales automation tools

• SaaS products targeting sales teams

• B2B services with a lead-gen or demo booking funnel

2. Conversion-focused lead magnet template

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• Educating and converting top-of-funnel (TOFU) leads

• Solving a specific, immediate pain point for your audience

• SaaS, eCommerce, service providers, course creators, and consultants

• Keep it short and actionable

• Use industry-relevant terms for more resonance

• Use real-life examples or scripts that feel plug-and-play

• Link to embedded templates or workflows to increase product adoption

• Focus on one narrow goal your audience cares about (e.g., “Get more SMS replies” not “Master SMS marketing”)

3. Newsletter sign-up page

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• Growing an email list quickly without friction

• Paired with blog posts, social ads, or exit-intent popups

• Newsletters, product updates, waitlists, or early access programs

• Targeting TOFU leads who aren’t ready to buy but want to stay informed

• Keep it short, scannable, and emotionally clear

• Mention what not to expect (e.g., “No spam, ever”) to lower friction

• Match tone to your brand — casual for creators, clean/professional for B2B

• Add 1-2 trust builders (e.g., social proof, number of subscribers, frequency)

• A/B test your CTA button (e.g., “Subscribe” vs “Get Insights” vs “Count Me In”)

4. Waitlist/coming soon template

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• Pre-launching a product, feature, or brand

• Building early demand, testing positioning, or growing a priority access list

• SaaS, mobile apps, creator tools, e-commerce drops, beta tests, or AI-powered platforms

• Highlight why they should sign up early — what’s in it for them?

• If you can’t show the full product yet, lean into mystery and benefits

• Add a soft countdown or “launching [Month]” if you have a rough date

• Collect just an email to reduce friction (add name/company if needed)

• Consider adding a referral incentive ("Get early access + perks for inviting friends")

Product-focused pages

The following landing page templates are built to help your product stand out and sell itself.

5. Product landing page template

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• Launching a new product, feature, or pricing tier

• SEO landing pages, paid ads, or feature-focused site sections

• SaaS tools, mobile/web apps, e-commerce products, or AI features

• Converting problem-aware visitors who are actively seeking a solution

• Make the CTA sticky or repeated throughout the page

• Use testimonials that are outcome-based, not just praise

• Start with the most pressing problem and tie it directly to your product

• Use visual cues (e.g., icons, product screenshots, short videos) to avoid text overload

• Add a micro-conversion option (e.g., “See It In Action” or “Try A Demo”) for lower-commitment leads

6. App launch template

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• iOS, Android, PWA, or desktop-first SaaS apps

• Early access, public release, or Product Hunt launches

• Standalone pages, app store promo sites, or link-in-bio destinations

• Focus on one killer feature or use case

• Use real app UI, not mockups (especially mobile screenshots)

• If it’s not live yet, swap “Download” with “Join the Waitlist” or “Pre-register”

• Keep the copy scrollable but conversion-focused by repeating CTAs throughout

• Include App Store + Google Play buttons side-by-side, even if one’s coming soon

7. Software demo template

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• SaaS, B2B tools, martech, AI platforms, or enterprise features

• Booking live demos or featuring on-demand product walkthroughs

• When your product is feature-rich, high-ticket, or needs context to shine

• Lead with outcomes, not demo logistics

• If gated, offer both live and on-demand options

• If B2B, show integrations, team use cases, and onboarding simplicity

• Use the CTA “See It In action” instead of “Book A Call” for lower friction

• Use demo clips, UI previews, or testimonials to build desire before asking for information

Event & campaign pages

Use these templates to boost attendance, conversions, and engagement.

8. Event landing page template

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• Both free and paid registrations

• Main pages, popup registration forms, or social campaign destinations

• Webinars, virtual summits, live Q&As, product launches, or in-person events

• B2B SaaS, coaching brands, creator communities, or thought leadership series

• Start with the benefit of attending, not the agenda

• Repeat CTAs throughout and make it easy to share

• Use speaker photos, past event footage, or social proof to build trust

• Include calendar addition, time zone info, and replay access if relevant

• Use the headline to convey why it’s unmissable, not just what/when/where

9. Webinar sign-up template

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• B2B SaaS, marketing teams, service providers, consultants, or educators

• Lead magnets, email sequences, social ads, or partner co-hosted sessions

• Live or recorded webinars to generate leads, demo features, or educate prospects

• Use a clear recording promise to reduce friction

• Keep registration simple: email + first name max

• If co-hosted, highlight brand logos and bios equally

• Lead with the transformation or insight attendees will gain

• Use a short teaser video or animated GIF of key content to build curiosity

10. Conference registration template

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• Virtual, hybrid, or in-person conferences

• All ticket types (free, early bird, VIP, group discounts)

• Paired with email campaigns, partner promotions, and paid media

• Tech summits, marketing expos, product events, annual user conferences, or niche community gatherings

• Include a ticket pricing block early for clarity

• Use countdown timers or “X seats remaining” for urgency

• Add “Convince your boss” kits or PDF agendas for B2B leads

• Lead with the theme + big-picture outcome the attendees can expect

• Use speaker headshots, location photos, or event highlight reels to boost credibility

11. Virtual event countdown page

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• Webinars, product launches, or online workshops

• Virtual conferences, summits, or live Q&A sessions

• Events promoted via email, social, or SMS reminders

• Hybrid setups that link to Zoom, YouTube Live, Hopin, or Riverside

• Let the timer continue after refresh or revisit

• Add ICS download, Google Calendar link, and Outlook compatibility

• Use scripts to auto-convert to local time based on viewer IP or browser

• Add an exit intent pop-up (e.g., “Still deciding? Register now and get exclusive replay access.”)

• Update the banner copy for the last 12 hours (e.g., “We go live in 12 hours — still time to join!”)

E-commerce pages

The following templates are designed to highlight products, streamline the path to purchase, and build trust without overwhelming your visitors.

12. E-commerce landing page template

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• DTC brands launching new products

• E-commerce sites driving paid traffic to a product or collection

• Seasonal campaigns, influencer promos, or social media drops

• Subscription-based commerce (e.g. coffee boxes, supplements)

• One-product stores looking to maximize single-SKU performance

• Add photo reviews or TikTok-style “unboxings”

• Enable sticky “Add to Cart” bar on product view

• Ensure messaging consistency from ad to page

• Highlight sustainability, small business story, or founder note

• Use real-time elements (e.g., live visitor count, low inventory alerts, “Just purchased” pop-ups)

13. Seasonal promo template

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• E-commerce brands running holiday sales

• Retailers, subscription boxes, or digital product sellers pushing event-based campaigns

• SMS/email marketing campaigns linking to a promo-specific checkout or offer detail page

• SaaS platforms offering seasonal discounts, limited-time upgrades, or annual plan promos

• Adjust time zones and currency for each market

• Add themed graphics, illustrations, or background colors

• Add a final push popup (e.g., “You’re about to miss the deal!”)

• Optimize for mobile conversion (e.g., large clickable CTAs, countdown bar at top/bottom, tap-to-copy promo codes)

• Embed discount codes in URL parameters (e.g., https://yourdomain.com/checkout?code=HOLIDAY25)

14. Abandoned cart recovery page

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• E-commerce brands recovering dropped checkouts

• B2B checkout flows that involve pricing pages or order forms

• DTC brands using email, SMS, or retargeting to re-engage cart abandoners

• Subscription-based services or SaaS products with trial drop-offs or incomplete signups

• Add a sticky bottom “Checkout Now” button

• Use dynamic cart restoration with cookies or session data

• Match the landing page to your abandonment trigger (e.g., email, SMS, retargeting ad)

• Add gamified elements (e.g., scratch card overlay for random discounts, spin-to-win popup on exit intent, surprise offer unlocked after 60 seconds on page)

• A/B test recovery incentives (e.g., free shipping vs. 10% off vs. bundle bonus, personalized coupon vs. sitewide code, “Limited stock remaining” vs. countdown timer)

Personal & portfolio pages

Your landing page should reflect who you are and what you do best. These templates put your skills, story, and style front and center so you can make a strong first impression.

15. Personal landing page template

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• Universal link hub for Twitter, LinkedIn, email signatures, or business cards

• Creators, entrepreneurs, writers, speakers, or students building a personal brand

• People with multiple roles or projects (e.g., podcast host + startup founder + writer)

• Professionals who want to establish credibility, personality, and a clear CTA in one place

• Consider fade-ins, hover effects, or Lottie icons to add polish

• Ensure quick loading, clean fonts, and clear CTAs for mobile users

• If you publish regularly, invite people to subscribe to your newsletter

• Keep the headline short but impactful (e.g., “I tell stories with pixels” > “I’m a graphic designer”)

16. Freelance portfolio page

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• Creatives or solopreneurs offering services to clients or contracting for agencies

• Freelancers in design, development, writing, marketing, video editing, or consulting

• Professionals who want to attract inbound leads via personal branding, referrals, or ads

• People offering niche or specialized services (e.g., B2B SaaS copywriting, Webflow builds)

• Use ultra-specific copy in your hero section

• Capture emails via a lead magnet for long-term nurturing

• Embed a calendar or include a clear "Schedule a Call" button

• Highlight outcomes, not just outputs (e.g., “Helped increase conversion by 40%”, “Cut bounce rate by half on mobile devices”)

• Build with tools that let you update easily (e.g., Edicy, Webflow, Framer)

17. Resume-style landing page

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• Job seekers using a personalized domain (e.g., yourname.com)

• Freelancers, consultants, or contractors marketing themselves to clients

• Professionals in tech, design, or marketing showcasing career highlights

• Creators or SaaS founders who want to highlight personal achievements alongside their product

• Add meta tags for job title, location, skills

• Add a sticky CTA or floating buttons for quick contact

• Showcase an active presence (e.g., blog, LinkedIn, GitHub, Dribbble)

• Use a custom domain (e.g., firstnamelastname.com or byyourname.xyz)

• Add Dark Mode or Minimal Toggle (great for devs/designers who want a slick presentation)

Business & enterprise

Looking to scale confidently? These templates are built to support security, integrations, and serious scale.

18. Enterprise landing page template

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• SaaS platforms targeting mid-market or large enterprises

• ABM campaigns targeting specific industries or personas

• Platforms that differentiate with scale, integrations, SLAs, and support

• Offering custom quotes, consultation calls, or security/compliance assurances

• Lead generation for high-value accounts (especially when sales involvement is required)

• Enable priority routing for enterprise form submissions

• Add dynamic headlines using URL parameters or reverse IP lookup

• Feature certifications (ISO, SOC 2, HIPAA) and badge them near CTA buttons

• Use dynamic content to adjust testimonials or logos based on ad traffic sources

• Tailor the CTA based on your ICP (e.g., “Talk to Sales,” “Book a Security Review,” “Explore Integration Options”)

19. SaaS client onboarding page

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• Businesses looking to accelerate time-to-value and reduce churn

• Platforms with free trials, freemium models, or pay-as-you-go pricing

• B2B and B2C SaaS companies with self-serve onboarding or hybrid onboarding processes

• Tools that benefit from guiding users through first-touch setup (e.g. dashboard creation, integration, team invites)

• Add a visual checklist or step tracker at the top

• Allow step completion to be saved and resumed later

• Include live chat, a link to book a walkthrough, or embedded help videos

• If coming from a signup form, auto-fill known data (email, company name)

• Tailor suggestions based on what they selected during signup (e.g., “Marketing team” sees analytics setup first)

20. Contact or lead qualification form page

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• Marketing agencies aiming to identify high-intent prospects

• Service-based businesses that offer tailored pricing or onboarding

• B2B SaaS companies looking to pre-qualify leads before sales outreach

• PLG platforms wanting to separate free-tier signups from enterprise-grade opportunities

• Use a dropdown for “Industry” to personalize follow-up messaging

• A/B test landing page elements (e.g., headline, submit button, layout)

• Create different landing page variations for different regions or verticals

• Integrate with your tool stack (e.g., HubSpot, Salesforce, or Textmagic’s CRM)

• Use conditional logic to send submissions to SDRs for high-value leads, a Calendly link for scheduling demos, and a self-serve email drip if unqualified

Five real-life landing page examples for inspiration

Looking for inspiration? These real landing pages from leading brands and fast-moving startups show how great design, clear messaging, and smart structure come together to drive results.

LIV Watches (e-commerce)

Image source: livwatches.com

• Focuses the user on the primary CTA

• Creates urgency with time-sensitive promotions

• Showcases products in detail, enhancing appeal

• Use compelling visuals to highlight your products

• Keep the page focused on a single conversion goal

• Incorporate urgency to encourage immediate action

Vancouver Web Summit (events)

Image source: vancouver.websummit.com

• Clearly presents the date, location, and agenda

• Features prominent speakers to attract attendees

• Captures attention with a strong, concise message

• Highlight key participants to add value

• Use a striking headline to draw interest

• Provide essential event information upfront

Descript (SaaS)

Image source: descript.com

• The headline is confident, conversational, and extremely accessible

• Explains how the product works, its key benefit , and emotional payoff , all in one breath

• Instead of listing features, the embedded GIF acts as a visual demo, showing real interaction with the product

• Summarize core benefits in plain terms right below the hero

• Use a bold, disarming headline that reframes complexity into simplicity

• Visualize your product’s value early — GIFs or video demos in place of long text

Peepers (e-commerce)

Image source: peepers.com

• The embedded UI screenshot gives users a taste of the tool in action

• The copy immediately below outlines the key user benefit

• The headline is minimalist and centered, with uppercase styling that draws visual weight

• Use bold, functional headlines to anchor user attention immediately

• Summarize product utility upfront with clear copy that mimics an 'agenda'

• Use UI previews or product imagery like a 'speaker spotlight' to build confidence and visual engagement before interaction

thefavoritedesign (B2B)

Image source: thefavoritedesign.com

• It clearly sets expectations, much like an event schedule

• The headline is direct, empathetic, and confidence-building

• Each tool is presented visually and described with quick, scannable copy

• Clearly state what the visitor will get from the page

• Lead with a disarming, empathetic headline that lowers resistance and builds trust

• Treat your recommendations (e.g., tools, testimonials, or resources) like 'guest stars’ — give each its moment to shine visually and descriptively

Seven landing page ideas that actually convert

Try these ideas today if you’d like to turn your landing pages into conversion powerhouses.

Promote a free trial

Promoting a free trial bridges the gap between curiosity and action. Making the next step feel obvious and effortless can easily drive CTA clicks.

🖼️ Recommended templates: product landing page template; software demo template

Offer gated content

Offering gated content (whitepapers, checklists, industry reports) helps you trade expertise for attention. You can instantly turn premium content into qualified leads who’ve shown clear interest.

🖼️ Recommended templates: newsletter sign-up page; conversion-focused lead magnet template

Drive webinar registrations

Creating a registration page for your webinar gives you a focused, distraction-free space to pitch the value of attending, making it easier to turn interest into sign-ups.

🖼️ Recommended templates: webinar sign-up template; event landing page template

Collect pre-orders

Launching your pre-order campaign with a standalone page helps you validate demand, build excitement, and convert early interest into committed customers before launch.

🖼️ Recommended templates: waitlist/coming soon template; product landing page template

Book consultation calls

Booking consultation calls gives prospects a clear next step while qualifying their intent, shaping initial interest into goal-driven calls.

🖼️ Recommended templates: contact or lead qualification form page; enterprise landing page template

Announce a giveaway

Promoting a giveaway helps you capture attention, collect entries, and grow your audience, all in one place optimized for sharing and conversion.

🖼️ Recommended templates: event & campaign pages; seasonal promo template

Implement thank you/confirmation pages with upsell

Adding thank you or confirmation pages to your funnel turns post-conversion momentum into a revenue opportunity. It offers added value right when engagement is at its peak.

🖼️ Recommended templates: e-commerce landing page template; SaaS client onboarding page

How to create a landing page for free using Edicy

Creating a high-converting landing page doesn’t have to cost a thing. Here’s how to build one for free using Edicy, step by step.

1. Sign up for an Edicy free trial

Get started in seconds, no credit card needed. Just click this link.

2. Choose a free theme

Pick from our professionally designed, mobile-ready themes made to fit your goals and look great on any device.

3. Customize content and design

Add your text, images, and colors. Skip the code. You’re in control with easy drag-and-drop tools.

4. Publish instantly with a free subdomain

Go live with one click. Your page is SEO-friendly and ready to be discovered.

Your next landing page is just a few clicks away

You don’t need to reinvent the wheel or wrestle with complicated design tools to launch a great landing page.

Choose a free template from our selection, make it yours, and start building smarter today. Edicy gives you the tools to launch fast and look professional doing it.