Yes, we are a fully family owned Finnish company. We provide professional accounting and business advisory services in the Baltic states, Nordic Countries, Russia, and Central Europe. We help companies enter and succeed in new international markets. 

Outsourcing accounting and financial management allows companies to better concentrate on their core business. 

The Leinonen Group Headquarters is in Tallinn, Estonia, and our presence in the Baltics is strong after operating here for over 20 years. 

Our main target group are international companies that operate in our service region. Digital marketing is the most effective way to reach prospects across the borders. Website is often the first contact point for our company, and thus in the core of our digital communications. We simply wanted to make sure it is fresh and up-to-date. 

We also wanted to move closer to our markets and give freedom for individual offices to manage their marketing and communications. Instead of one website translated to many languages, we wanted to have a new Group level website and several country level websites. 

Well, we wanted to work with a professional service provider who can deliver a credible and fresh solution and is easy to communicate with. Designers' previous works always reveal the capabilities and unique style. 

We wanted the website builder (or — content management system or CMS for short) to be as easy to use as possible. In addition it needed to cover all the technical requirements related to different content formats, mobile usage, and SEO.

After scanning 6-7 service providers and the most common CMS systems from Estonia and Finland, it just became clear that Fraktal and Edicy provided the best solution for us. 

We thought that the big content management systems are too big and complicated to use. We would rather concentrate on good content than technical work. 

Tajo Oja (Fraktal) made the web design for us, and Rait Parts (Edicy) trained us to use it. Thanks to them everything looks cool and works very well now! We took Edicy in to use in Autumn 2012 and launched the new website in February 2013. 

Already the first design from Fraktal was impressive. All Leinonen management was surprised by the change. 

However, the most difficult part was creating the structure for the sites and to create all the content needed. This was an internal job and took a lot of time. 

My personal highlight was the moment when all the 12 webpages were finally up and running with the new content. It was like washing the company's face with a super soap. 

No problems. All the relevant languages are available. Each of our country decides about their languages and translating the page structure is easy in Edicy. 

As our plans do not require specialized printers or programs, we sell our products via our homepage. All you need is a PayPal account to pay for the plans and a printer to print out the downloaded documents. That’s it!  After getting the plans, you can start building your own home. 

 
But for all of this to work properly, you can’t get pass a decent home page. Your product or service can be the best there is, but if your homepage is not easy to navigate, doesn’t look good or has some other fundamental flaws (in short: your homepage stinks), you can forget about any kind of business. 

The reason we turned to Edicy is quite simple: they know, what they are doing. Obviously, you could always hire someone to manage your home page for you, but then again – how often do you actually need to modify your homepage? Once a week at best? Outsourcing is also an option, but seeing as different company’s like to charge the service to the max, that was out of the question for us. 

Building the homepage from scratch was also not an option - we have some knowledge of HTML and CSS, but not nearly enough to build a new website.
Edicy, if I may, has done most of the dirty work for you, so all the coding, design, and structure is up there for the taking. And you need not worry – in my opinion, it is all top of the line and your only concern is creating content and adding photos. In addition, as Edicy offers several templates to choose from, the variety of choices is more than enough.  

The most important thing for us is that once the site is up and running, the management of it is remarkably easy. Adding photos or changing content can be done with only a few clicks. So in short, Edicy has given us a way to focus on our products and sales, not on our website management.

George Zhordania works at GLOG home, a customer of Edicy.